Privacy Policy

Effective Date: 2026

Last Updated: 2026

Welcome to the official website and mobile applications operated by Fenty Beauty, LLC and its affiliates (collectively, “we,” “Fenty Beauty,” or the “Company”). We deeply value your personal privacy and are committed to transparently explaining how we collect, use, disclose, and protect your personal information through this Privacy Policy.

Please read and understand this Privacy Policy carefully before using our website, mobile application, participating in our online or offline events, or purchasing our beauty and skincare products. By accessing our website or using our services, you signify your agreement to the terms described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with us (e.g., browsing the web, registering an account, purchasing products, participating in promotions, or contacting customer service), we may collect the following main categories of personal information:

  1. Information You Provide Directly:
    • Identity and Contact Information: Your name, email address, billing address, shipping address, and phone number.
    • Account Credentials: Username, password, and related information used for account security protection.
    • Payment and Transaction Information: Credit/debit card number, expiration date, security code (CVV/CVC), and other payment details (processed through secure third-party payment gateways).
    • User-Generated Content and Interactions: Reviews, photos, videos, questions you post in public forums or comment sections, and information submitted when you participate in surveys, sweepstakes, or promotional events.
  2. Automatically Collected Technical and Browsing Information:
    • Device and Connection Information: Your IP address, browser type and version, operating system, device model, unique device identifiers, and mobile network information.
    • Usage Log Data: The time of your visit, time spent on our site, pages viewed, links clicked, and referring web pages.
    • Cookies and Tracking Technologies: We use cookies, pixel tags, web beacons, and other technologies to collect your browsing behavior and preferences to optimize your shopping experience and deliver personalized advertising.
  3. Information from Third Parties:
    • Social Media Platforms: When you log in, connect, or interact with our social widgets using social media accounts (such as Instagram, Facebook, TikTok, etc.), we receive information you have authorized those platforms to share.
    • Business Partners: Third-party partners with whom we jointly run promotions, sweepstakes, or marketing collaborations.

2. How We Use Your Information

We collect and process your personal information primarily for the following business purposes:

  1. Fulfilling Contracts and Providing Services:
    • Processing your orders, completing merchandise transactions, arranging shipping and delivery, and providing after-sales service.
    • Creating, managing, and maintaining your Fenty Beauty account.
  2. Optimizing and Personalizing Experience:
    • Managing our website, mobile application, and in-store technical equipment to ensure normal operation and continuously improve user experience.
    • Recommending customized beauty products, content, and offers based on your skin type, purchase preferences, and browsing history.
  3. Marketing and Communication:
    • With your consent (or as permitted by applicable laws), sending you email or SMS notifications regarding new product launches, exclusive discounts, events, and news from Fenty Beauty, Fenty Skin, and Fenty Hair.
  4. Security, Compliance, and Fraud Prevention:
    • Detecting, preventing, and investigating fraud, unauthorized access, infringement, and other potential illegal activities.
    • Complying with applicable laws, regulations, industry standards, subpoenas, regulatory requirements, or legal processes.

3. How We Share and Disclose Information

We do not sell your personal information. However, we may share your personal information with third parties under the following specific circumstances:

  1. Service Providers: We share information with third-party service providers who assist us in operating our business, including website hosting, payment processing, fraud prevention, data analysis, email distribution, logistics delivery, and customer support. These vendors are granted access to information only to the extent necessary to perform their functions and are bound by strict confidentiality agreements.
  2. Joint Marketing and Promotional Partners: If you choose to participate in sweepstakes, contests, or promotional events sponsored by third parties, we will share relevant entry information with such partners as needed.
  3. Social Media Platforms: When you use social sharing plugins on the website (such as like or comment buttons), related information may be directly collected and transmitted to these social platforms.
  4. Legal Requirements and Protection of Rights: We may disclose your information when required by laws and regulations, in response to judicial subpoenas, court orders, or government regulatory agency investigations, or to protect the legal rights, property safety, and investigate violations of Fenty Beauty, you, or others.
  5. Corporate Restructuring: If Fenty Beauty undergoes a merger, acquisition, asset sale, or reorganization, your personal information may be transferred as part of the transaction assets to the succeeding entity.

4. Your Privacy Rights and Choices

Depending on your jurisdiction, you generally have the following rights regarding your personal data:

  1. Right to Access and Review: You have the right to request confirmation of whether we hold your personal information and to obtain a copy of such data.
  2. Right to Correction and Update: You have the right to request the correction of any inaccurate, incomplete, or outdated personal information. In most cases, you can also log directly into your account profile to modify your personal details yourself.
  3. Right to Deletion: Under certain legal circumstances, you have the right to request that we delete your personal data.
  4. Withdrawal of Consent and Marketing Opt-Out:
    • You can opt out of promotional emails at any time by clicking the “Unsubscribe” link at the bottom of marketing emails.
    • You can also cancel SMS marketing notifications by replying to the unsubscribe instructions in the text messages.
  5. Cookie Choices: You can refuse or delete cookies through your browser settings, though this may affect your ability to use certain core functions of this website properly.

5. Data Security and Retention

  1. Data Security: We implement industry-standard physical, technical, and administrative security measures (including encryption technology and SSL Secure Sockets Layer) to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
  2. Data Retention: We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law (such as for tax, accounting, or compliance purposes). When your information is no longer needed, we will securely delete or anonymize it.

6. Protection of Minors

Fenty Beauty’s official website and related services are not directed to minors under the legal age of majority (as defined by local law). We do not knowingly collect personal information from minors. If we discover that we have inadvertently collected personal data from a minor, we will take reasonable steps to delete it as quickly as possible.

7. Updates to the Privacy Policy

We may revise or update this Privacy Policy from time to time to reflect changes in our business, technological updates, or legal and regulatory requirements. Any modifications will become effective immediately upon being posted on the official website. We encourage you to review this page periodically for the latest information on our privacy practices.

8. Contact Us

If you have any questions, comments, or complaints about this Privacy Policy, our processing of your personal information, or wish to exercise your privacy rights, please contact our customer service team or data protection officer through the following channels:

  • Email: customerservice@fentybeauty.com / support@fentybeauty.com
  • Official Help Center/Contact Page:Fenty Beauty Help Center
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